Every cannabis enthusiast knows that first distinct, sharp scent when they open the seal or crack open an bottle. There’s much more to it than smell. It’s a sense of memory, mood and expectation all wrapped up in one. It’s possible due to terpenes. They’re not just any terpenes. They are the ones that come directly from the marijuana plant. Terpenes that are derived from cannabis, these substances are fast becoming the most sought-after ingredient that can enhance flavor quality, authenticity, and overall product quality.
Image credit: massterpenes.com
For years, manufacturers of cannabis products have heavily relied on botanical terpenes in order to reproduce the essence of strains. On paper, it seemed to make sense. It was possible to create common strain profiles through taking pinene and limonene from pine and orange trees. However, the results weren’t always up to the hype. These terpenes blends are aromatic but lack the substance, spirit and long-lasting nature of cannabis-based products. They also degraded rapidly and eventually smelt more like air freshener than flowers.
The terpenes of cannabis that are pure are what make a difference. These terpenes are extracted direct out of cannabis plants. They’re the primary components that create the distinct scent of a plant, as well as the subtle notes, which other sources of botanical origin can’t replicate. The aim isn’t to imitate flavor but to capture the essence of the plant.
The use of live resins and terpenes is a major breakthrough in this area. Terpenes like these can be extracted directly from the plant after they’ve been harvested, rather than from dried or curled cannabis. The quick-freeze method secures volatile, delicate compounds that could otherwise have been lost. Terpene profiles appear brighter and darker and are similar to how the original strain was designed.
The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. These terpenes can contribute to the entourage effect which is the subtle interaction between cannabinoids a terpenes. This can affect the overall experience a product can offer. For example, a product with OG Kush terpenes can deliver a more balanced experience or familiarity thanks to supporting compounds preserved within the extract.
Transparency is gaining popularity as consumers are more knowledgeable. People aren’t just looking for high-THC levels nowadays. They look up ingredient lists, research their products, and look for cannabis derived-terpenes on sale with clear sourcing information. Brands offering uncut terpene profiles which are specifically tailored to the strain without blending or cutting, will receive customer loyalty and gain industry credibility.
This shift is particularly important in a marketplace with so many alternatives. Since so many brands compete to be noticed, those who appreciate authenticity are gaining an edge. While botanical blends and synthetic flavors might catch someone’s eye initially but the experience with Terpenes made from cannabis is the reason they keep coming back.
Mass Terpenes has become a market leader, offering both hemp-derived and live resins that cater to different budgets. Their CDT line has been a popular choice for extractors. Vape makers and also curious consumers who are all looking to capture cannabis’ true essence.
In the end, it’s not all about the smell. It’s about the connection. Terpenes influence your experiences in a variety of ways beyond many people realize. Selecting terpenes that are pure cannabis is making the choice between clarity, depth and a more authentic relationship with the plant. This ingredient may be the most powerful of all.